Paste® by WeTransfer is a presentation tool that designs slides for you, so you can focus on what’s important—your ideas.
I was invited to create this 1-minute film and to produce content assets for the platform. It was a great and challenging experience to work on something new. Kudos to WeTransfer who decided to go with an unusual but bold direction for this explanatory campaign. I feel super fortunate to be chosen by them to create something that I consider so special.
Direction: Ariel Costa
Design + Animation: Ariel Costa (BlinkMyBrain).
Additional Animation: Edgard Bittencourt
Producer: Rachel Kichler
Production company: Preacher.
Frames and Process (click to see full)
Initial Direction (click to see full)