ADAA

It's Not Dead.

This project started as an unapproved concept for the amazing band Linkin Park. I was approached by Warner Music to create a visual idea for the song "HEAVY." Unfortunately, the band chose to pursue a different direction. Every year I try to create a personal project, to try out new techniques and learn something along the way. Since I was too attached to the visual I created with my friend Rodrigo Miguel, I decided not to kill the idea, but recycle it and turn my year's personal project into a good cause. I know a lot of really close people/family who suffer from depression and anxiety. In the past, I had some bad experiences on that road as well. You don't need to be an expert to realize that anxiety disorders and depression have become huge problems in our society. I decided to approach the Anxiety and Depression Association of America, an association that I truly respect, to see if they would like to share the video.

Founded in 1979, The Anxiety and Depression Association of America (ADAA) is an international nonprofit organization and a  leader in education, training, and research for anxiety, OCD, PTSD, depression, and related disorders. I was blessed to have the opportunity to develop this call of action animated piece.

 

On the day that I hit the final render button and watched the full piece for the very first time, I got the news that Chester Bennington (Linkin Park's lead singer) passed away. Like many others, Chester was in a constant battle against depression. This piece goes out to him and many others.

 

I decided to create this video as a call for action. Hope it will bring curiosity and access to people who seek for help or knows someone who needs it.

 

Visit ADAA.

Credits

Design + Animation: Ariel Costa and Rodrigo Miguel

Producer: Combustion.studio

Frames and Process (click to see full)

It's not dead!
It's not dead!

press to zoom
It's not dead!
It's not dead!

press to zoom
It's not dead!
It's not dead!

press to zoom
It's not dead!
It's not dead!

press to zoom
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