Paylah | FinLit

Asia’s largest bank, DBS has created a series of playful new idents for the launch of Cheat Sheet, a new students-only digital platform that features handpicked tips, advice and deals exclusive to students. To bring this to life, DBS enlisted the help of creative agency, The Secret Little Agency (TSLA) and the production company Final Frontier.

F.F. invited me to direct the piece bellow.


Direction: Ariel Costa

Design and Animation: Ariel Costa, Rodrigo Miguel
Produced by: Julieta Zajaczkowski

Production Company: Final Frontier

Audio: Fuse

Client: DBS


Frames and Process (click to see full)

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