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Led Zeppelin

"What Is and What Should Never Be". Official Music Video.

I was approached by Warner Music to create the official music video for "What is and what should never be", by the one and only Led Zeppelin.

I was lucky enough to work not only with one of my favorite bands, but one of the greatest bands of all time.

I was inspired by the amazing George Hardie who created the cover for Led Zeppelin's debut album, LED ZEPPELIN 1969.​​​​​​​


Direction: Ariel Costa

Design + Animation: Ariel Costa

Producer: Robin Hurley

Client: Rhino Entertainment / Warner Music

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