Moon Man Rebrand.
On August 1 of 1981, MTV launched with footage of a literal launch. The video in question showed the Apollo 11 space shuttle firing off the ground, then segued into an astronaut planting a flag emblazoned with the MTV logo on the moon’s surface. A voiceover proclaimed, “Ladies and gentlemen, rock and roll.” And thus, MTV was born. I'm honored to be invited by MTV to update such an iconic piece.
Direction: Ariel Costa
Design + Animation: Ariel Costa (BlinkMyBrain).
Additional Design: Rodrigo Miguel
Frames and Process (click to see full)