PASTE

By WeTransfer.

Paste® by WeTransfer is a presentation tool that designs slides for you, so you can focus on what’s important—your ideas.

I was invited to create this 1-minute film and to produce content assets for the platform. It was a great and challenging experience to work on something new. Kudos to WeTransfer who decided to go with an unusual but bold direction for this explanatory campaign. I feel super fortunate to be chosen by them to create something that I consider so special.

Credits

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Direction: Ariel Costa

Design + Animation: Ariel Costa (BlinkMyBrain).

Additional Animation: Edgard Bittencourt

Producer: Rachel Kichler

Production company: Preacher.

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Frames and Process (click to see full)

Initial Direction (click to see full)